The GTM Operating System
Turn clarity into a complete, repeatable GTM system your team can run (without founder heroics).
Once you know what’s broken, you need the system that actually produces revenue.
Most founders try to solve this with a new hire, a new website, or more outbound — but the truth is:
You don’t need more tactics. You need a GTM operating system.
This 4-week engagement builds your entire GTM foundation, end-to-end.
What You Get
1. Positioning & Narrative
Category, POV, problem framing
Founder narrative you can use in calls and investor conversations
Differentiation that doesn’t rely on features
2. ICP Hierarchy + Buying Triggers
Prioritized ICPs
Trigger-based qualification (who is actively buying)
Tailored messaging for each segment
3. Messaging System
Core value prop refinement
3–5 messaging angles
Objection reframes
Outcome-based proof points
Story frameworks you can actually use
4. Discovery Framework
Full discovery call structure
Problem → cause → impact layering
Champion-building questions
Red flag identification checklist
5. Sales Process Design
Stages, milestones, exit criteria
Qualification structure
Deal movement mechanics
Templates for hand-offs, notes, and next steps
6. Outbound System
Outbound angles for each ICP
Email scripts + messaging examples
Follow-up & channel cadence
Tech stack recommendations
Lead routing & enrichment guidance
7. Implementation Support (4 Weeks)
WhatsApp access
Weekly iteration call
Review of messaging, calls, outbound copy
Real-time adjustments to make it stick
Who This Is For
✔️ Teams who want a repeatable GTM playbook
✔️ Founders scaling beyond founder-led sales
✔️ Startups preparing for growth, fundraising, or a PMF push
✔️ Companies whose messaging isn’t converting
Not for:
✖️ Founders who want done-for-you execution
✖️ Companies unwilling to commit to iteration and experimentation
Your Outcome
A GTM system that:
Creates clarity across the team
Makes discovery repeatable
Sharpens your narrative
Turns outbound into conversations
Removes you (the founder) as the bottleneck
Scales into a real revenue engine
This is the product every early-stage team wishes they had sooner.
Investment
$5,000
Turn clarity into a complete, repeatable GTM system your team can run (without founder heroics).
Once you know what’s broken, you need the system that actually produces revenue.
Most founders try to solve this with a new hire, a new website, or more outbound — but the truth is:
You don’t need more tactics. You need a GTM operating system.
This 4-week engagement builds your entire GTM foundation, end-to-end.
What You Get
1. Positioning & Narrative
Category, POV, problem framing
Founder narrative you can use in calls and investor conversations
Differentiation that doesn’t rely on features
2. ICP Hierarchy + Buying Triggers
Prioritized ICPs
Trigger-based qualification (who is actively buying)
Tailored messaging for each segment
3. Messaging System
Core value prop refinement
3–5 messaging angles
Objection reframes
Outcome-based proof points
Story frameworks you can actually use
4. Discovery Framework
Full discovery call structure
Problem → cause → impact layering
Champion-building questions
Red flag identification checklist
5. Sales Process Design
Stages, milestones, exit criteria
Qualification structure
Deal movement mechanics
Templates for hand-offs, notes, and next steps
6. Outbound System
Outbound angles for each ICP
Email scripts + messaging examples
Follow-up & channel cadence
Tech stack recommendations
Lead routing & enrichment guidance
7. Implementation Support (4 Weeks)
WhatsApp access
Weekly iteration call
Review of messaging, calls, outbound copy
Real-time adjustments to make it stick
Who This Is For
✔️ Teams who want a repeatable GTM playbook
✔️ Founders scaling beyond founder-led sales
✔️ Startups preparing for growth, fundraising, or a PMF push
✔️ Companies whose messaging isn’t converting
Not for:
✖️ Founders who want done-for-you execution
✖️ Companies unwilling to commit to iteration and experimentation
Your Outcome
A GTM system that:
Creates clarity across the team
Makes discovery repeatable
Sharpens your narrative
Turns outbound into conversations
Removes you (the founder) as the bottleneck
Scales into a real revenue engine
This is the product every early-stage team wishes they had sooner.
Investment
$5,000