Bitcoin doesn’t fix
your Go-to-market
Systems for Bitcoin companies who need crisp B2B positioning and a founder-free sales engine.
HARD MONEY DESERVES SOUND GTM
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HARD MONEY DESERVES SOUND GTM ✦
hard money. soft GTM?
Why Bitcoin Companies Struggle With Sales
ICP is too broad, leading to scattered conversations and weak qualification.
Messaging leans on Bitcoin ideology, not buyer-specific business value.
Discovery is shallow, producing little insight and weak next steps.
Technical founders over-index on product, missing the milestones in complex B2B deal cycles.
Pitches land with Bitcoin believers, but fall flat with CFO/COO/ops stakeholders.
Outbound lacks precision, creating noise instead of pipeline.
Founder is the only closer, bottlenecking scale and slowing deals.
All of this points to one thing: your GTM engine needs structure, clarity, and a system that scales.
The 6-stage GTM Blueprint
ICP Clarity
Define who you serve, why they buy, and the triggers that make them take action.
value-based positioning
Translate technical truth into business value a non-Bitcoin buyer understands.
discovery & qualification
A clean buyer-centric conversation flow that uncovers pain and accelerates decisions.
sales process engineering
A simple, trackable process tied to real buyer milestones — not internal hopium.
outbound engine
Targeted, repeatable outbound motions that consistently generate qualified conversations.
PMF Feedback loops
Structured insights from the field that sharpen product, messaging, and strategy.
A 2-minute check-up that pinpoints the stage holding you back.
How I work with founders
From founder-friendly clarity to a fully operational outbound engine — pick the level of help that unlocks growth for your stage.
GTM Clarity sprint
Find the bottleneck. Fix the right thing first.
Get a founder-friendly diagnosis of what’s slowing your growth and a clear, confident plan to move forward. No more guessing, no more random experiments.
You’ll receive:
ICP evaluation and refinement
Messaging + value prop teardown
Product-market-fit signal analysis
Discovery + sales process audit
Outbound + conversion review
A prioritized 30–60–90 day GTM action plan
Outcome:
Clarity on why revenue is stuck and an actionable roadmap to fix it before investing in bigger GTM changes.
GTM ACcelerator
Turn clarity into a repeatable GTM system your team can run.
4-week engagement where I help build your GTM foundation: positioning, messaging, ICP, discovery, outbound, and sales process — plus guided implementation so it actually sticks.
You’ll receive:
Positioning + narrative refinement
ICP prioritization + buying triggers
Value-based messaging system
Complete discovery framework
Sales process design (stages, milestones, qualification)
Outbound system (angles, scripts, tech stack)
Champion validation checklist
4 weeks of implementation support (WhatsApp + weekly calls)
Outcome:
A scalable GTM engine you or your team can run confidently, without founder heroics or reinventing the wheel every quarter.
done-for-you GTM engine
Your outbound engine, built and run for you — end to end.
Once strategy is locked, I execute: cold outbound, messaging, deliverability, listbuild, reply routing, and follow-up. You focus on the business, I generate conversations.
You’ll receive:
Offer + sales process audit
ICP refinement + outbound angles
Domain setup, warm-up, deliverability
List building + AI enrichment
Full cold email copywriting
Outbound execution (100+ emails/day)
Reply detection + routing
Follow-ups + re-engagement
Weekly reporting + Slack/WhatsApp access
Outcome:
A fully operational GTM engine that consistently produces qualified conversations — without you lifting a finger.
why Tyler?
For ten years, Tyler has been in the trenches of B2B sales — closing $10M+ in enterprise software and running deals from scrappy, five-figure land-and-expand motions to seven-figure implementations with global complexity.
He’s shaped GTM motions at seed-stage and Series B startups and operated as a top performer through one of the largest tech acquisitions in the industry.
He's formally trained in the most effective sales and prospecting methodologies: MEDDICC, Challenger, Sandler, M3, Corporate Visions, John Barrows, Storyleaders, and more — giving him a rare blend of structure, psychology, and commercial rigor.
A Bitcoiner since 2017, Tyler gives founders an edge most GTM advisors can't: fluency in both Bitcoin's underlying principles and the enterprise sales mechanics needed to commercialize them.
Scott Dedels
CEO & Founder of Block Rewards
“Tyler brought clarity and structure to our GTM fast. He tightened our ICP, rebuilt our messaging around real customer problems, and gave us the sales playbooks and processes we were missing. If you're an early-stage Bitcoin startup trying to move from founder-led selling to a real revenue engine, you want Tyler in your corner.”
STAY HUMBLE, GO-TO-MARKET
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STAY HUMBLE, GO-TO-MARKET ✦
Ready to fix your GTM?let’s chat.
We’ll dig into your GTM and see if we’re a match.
